Established in 1966, Jack's Place holds the distinction of being among Singapore's most time-honoured Western establishments. With 16 locations across the nation, Jack's Place is renowned for its exceptional Western cuisine and welcoming, family-friendly ambience.
34.5
Increase in Reach
156
Increase in Engagement
79.3
Increase in Followers
3
Media Coverage Publications
The Challenge
Jack’s Place has always held a special place in the hearts of many Singaporeans, cherished by those who grew up alongside it. As one of the pioneering local establishments serving delectable yet affordable steaks and Western cuisine, Jack’s Place was synonymous with an exceptional steak dining experience.
However, in the digital age, they found themselves lacking a significant online presence, leaving them disconnected from the rapidly growing digital audience. To maintain their iconic status and fend off emerging competitors, they urgently needed to bridge this digital gap.
The Goals
- Increase brand awareness, especially among the older demographic.
- Establish brand credibility, confidence, awareness, and educate the younger demographic.
- Position Jack’s Place as the go-to choice for steaks and Western cuisine.
Our Strategy
Elevating Their Digital Presence
Our mission was clear – to rekindle the flame of Jack’s Place’s legacy and introduce it to the new generation. We embarked on a multi-faceted strategy to create a vibrant and engaging online presence.
Driving Traffic and Scaling Social Media Presence
- Strategic Digital Campaigns: We executed meticulously crafted digital campaigns on Facebook and Instagram. These campaigns were designed not just to attract attention but to convert interest into action.
- Irresistible Promotions: We devised promotions that were impossible to resist, offering real value to fans and newcomers alike. These promotions didn’t just fill seats; they created a buzz.
- Compelling Content: To bridge the generational gap, we created content that resonated with Jack’s Place’s loyal, long-time patrons, while also sparking meaningful conversations with a new, digitally-savvy audience.
Building Product Awareness and Seasonal Campaigns
- High-Impact Advertising: We harnessed the power of Facebook and Instagram with high-impact, viral advertisements. Leveraging keyword targeting, we ensured that Jack’s Place was in the spotlight when and where it mattered most.
The Results
Through this comprehensive strategy, we not only helped Jack’s Place reconnect with its loyal customer base but also positioned it as an irresistible option for the digital generation.
The results? A reinvigorated Jack’s Place that not only retained its iconic status but also embraced the digital age with open arms.
Our partnership with Jack’s Place was not just about marketing; it was about preserving a cherished legacy and propelling it into a thriving future.
