Our journey began when we were entrusted with the opportunity to chart Olé course into the world of electric vehicles. Olé sought our expertise to craft a transformative Strategic Branding and Marketing Development strategy. Their aim was to captivate the attention of a discerning professional audience, particularly targeting working adults with a passion for a healthier, balanced lifestyle. Olé overarching objective was to amplify its visibility and engagement through the dynamic realm of digital marketing.
Brand Identity
Our team undertook a comprehensive reconceputalisation of Ole Super Cars original logo, elevating it to meet the standards of this new Evolution. The result is a cleaner, more impactful logo with a prominently displayed brand name, ensuring a lasting impression on customers.
We harnessed the essence of the original Olé Supercars emblem, creating a deliberate adaptation to enhance brand recognition and foster an immediate connection with customers and prospects. In this electrifying transformation, a bold lightning bolt was introduced, symbolizing the rapid charge of EVs, while the inclusion of the logotype “EV PRO” solidifies Olé’s unwavering commitment to the realm of electric mobility. Furthermore, blue, chosen as a complementary color, symbolizes trust, professionalism, and the essence of camaraderie as Ole ventures into the world of electric vehicles (EVs).
Social Media
Offering an all-encompassing view of Ole EV Pro’s content strategy, this overview illuminates the four central strategies employed, harmonizing them with the corresponding content and business objectives they adeptly fulfill. Within this context, Ole EV Pro’s social media feed was purposefully crafted to exude simplicity and maintain a streamlined, cohesive aesthetic, aligning seamlessly with these core strategies. This approach not only ensured effortless maintenance but also granted greater creative latitude for content planning and curation. Integrated with the brand’s primary and secondary color palette, along with the strategic use of elements, this design philosophy underpins a visual identity that perfectly complements Ole EV Pro’s content and business objectives.
The Results
Olé EV Pro successfully generated Brand Awareness and drove conversion for car buyers interested in purchasing an electric vehicle (EV) car and those engaged in the electric vehicle (EV) scene by enhancing their brand awareness and engagement on Social Media. The clean and modern aesthetics of their social media feed attracted a larger audience of working professionals, leaving a lasting impression with their rejuvenated brand image.
