In the ever-evolving world of marketing, traditional businesses often find themselves grappling with the transition to digital platforms. Kah Mee Optical, a well-established spectacle shop with 47 years of experience, embarked on an exciting journey to explore social media marketing for the first time. This case study delves into their remarkable transformation and success story, highlighting the power of social media campaigns and their impact on their progressive lens campaign.
7500
Increase in Reach
150
Increase in Followers
80
New Customers
The Challenge
Despite Kah Mee Optical’s long-standing presence and reputation, it encountered several challenges that prompted its shift towards digital marketing:
Changing Consumer Behaviour
The digital era has changed how consumers seek and purchase products, with many turning to online platforms for their shopping needs. Kah Mee Optical faced the challenge of adapting to these evolving consumer behaviours and preferences.
Less Effective in Driving Conversion Using Traditional Media
Traditional advertising methods, such as newspaper ads and billboards, have become less effective in driving conversions than before. In today’s digital age, consumers use social media channels for information and shopping. As a result, traditional advertising is no longer yielding the same returns on investment as it once did.
The Goals
Boost Sales Conversion
Utilise digital marketing to enhance sales conversion rates and drive revenue growth.
Establish Strong Online Presence
Develop a robust online presence to increase brand awareness and visibility in the digital landscape.
Modernise Customer Engagement
Revamp customer interactions by leveraging digital platforms to align with evolving consumer behaviour.
Our Strategy
Enhancing Kah Mee’s Optical Digital Presence
We crafted a brand awareness video that narrates its rich history and experience in the eyewear industry. This video will serve as a means to connect with the target audience on a personal level, fostering a sense of trust and reliability.
Generate Leads for the Progressive Lens Campaign
We collected contact details from potential customers interested in purchasing their progressive eyeglasses to generate leads. The campaign is crafted in multiple languages and incorporates elderly individuals to connect with older demographics, ultimately aiming to boost sales conversions. To enhance the clarity of the campaign message, we included the Pioneer Generation, Merdeka Generation, and Passion Card visuals in the campaign.
The Results
In conclusion, Kah Mee Optical’s transition from traditional advertising to an impactful social media campaign marked a pivotal moment in their marketing journey. This case study demonstrates the effectiveness of our strategy in strengthening Kah Mee Optical’s connection with its loyal customers and acquiring new customers.
Moreover, it is a testament to Kah Mee’s adaptability, proving that in today’s digital age, the ability to evolve can be the compass guiding a business towards sustainable success.
Are you ready to transform your marketing strategy? Explore the possibilities, just as Kah Mee Optical did, and unlock new horizons for your business in the digital era.
Real Success, No Gimmicks – Our Client’s Stories
”When the advertisement was running, almost 70–80% of our customers are new customers. They have heard of us, but never visit before. They have seen the $88 advertisement and they dropped by to visit us. 1103 STUDIOS has been very helpful to us. The results is not bad, I can still accept it. I will recommend 1103 STUDIOS to my customers and friends that want to do advertising.
Kah Mee Optical
