Goal: To educate Business Owners that Video Marketing is essential when it comes to Social Media
Headline: What is the best video marketing strategy for social media?
Description: Dive down into our top 5 secrets hacks on how we make Viral Videos on Social Media to generate traffic and sales. Get started with the best video marketing strategy, right here.
Irresistible hook: Best of all, videos give your Business a good Return of Investment.
By 2022, Video Traffic is expected to make up 82% of ALL Online Traffic.
Aside from your Traditional Marketing Strategy and your usual Email Marketing, what else is part of your Digital Marketing Strategy? 🤔
If Video Marketing is not part of it, you’re missing out on HUGE OPPORTUNITIES, and if you already are, keep reading. We’ll let you in on our secret hacks of making Videos, Viral. 😉
To put it simply, Videos are rich content and they help to stimulate your consumers’ visual and hearing senses. It captures attention quickly on various Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube and Pinterest. Since people use social media primarily on mobile phones, many of these online videos are optimised for mobile devices to increase visibility.
Video Marketing is a good way to convince people in the business of its value. Apart from Social Media, videos also rank well on search engines, which will drive more people to your website. Best of all, videos give your Business a good Return of Investment.
But Just how important are Videos in Marketing?
Research & Marketers have seen that:
- Users are spending 88% more time on a Website that has a Video
- 64% of Consumers are more likely to buy your product after watching a Video about it
- Facebook Videos garner up to 8 Billion views per day
By 2022, 79% of the world’s mobile data traffic will ultimately be Videos
These statistics simply mean that your customers LOVE Videos. So if you’re not using Videos as a Marketing Tool, you are missing out on reaching a vast majority of potential Leads and Customers.
When customers remember what your videos were trying to tell them, they will also remember YOUR BRAND. Often so, brands make videos aligned with their brand strategy (such as fonts and colours) so that when consumers recall, they can remember your brand.
“You’re right, I have to make Videos. How do I make sure if my Target Audience actually WATCH my Videos?”
If you are finally convinced about Video Marketing, Great. The purpose of making Videos is to have an Audience to watch it, because what is the point of putting in so much budget and effort behind our Videos if no one watches it? 🤨
Getting a Video to go Viral isn’t 100% guaranteed either. If it’s that easy, every video on the internet would have been viral. Disclaimer: We have to be completely honest here, not all of our videos are viral, but we did a fair amount of videos and split tests to know WHAT increases the chance of making a Viral Video.
Ready to learn our 5 Secret Hacks of Viral Video Marketing? 👇
(to blur out ian’s name and date) *CRAZE is our Media counterpart.
Want to leverage on Video Marketing to boost your sales tremendously? Speak to us!
#1 It’s all about the Story
Clients be like: “Where is my product? Can you make my product pop up more? Can you make my product exist in every frame? Can you make my logo bigger?”
Well, stop selling your products and instead, tell a Story.
Storytelling has existed for centuries. Humans crave to understand the pattern of life and everyone relates to stories. When you use stories, you can connect with people emotionally and pull them along.
Do you remember that one Thai advertisement that made you shed a tear? That’s because the video evokes emotions from you: Sadness, Anger, Happiness, Nostalgia.
If you have noticed, most of Singapore’s advertisements are nostalgic that involve Family. No doubt in Singapore (or Asia culture, in general) we value filial piety, so video content mostly goes around relatable topics that hit home.
When you make the audience feel invested in your story, they will be more willing to listen and understand your products and services. The emotional connection matters. Be careful though, make sure your video has a focus so that the message it gives is straightforward and easy to understand.
Brand Story Video works. If you have an underdog or a superhero story about going through tough times and making out of it, people get inspired and touched.
Fun Fact!
Did you know that customers can easily remember a video as long as a month ago?
#2 Format, Format, Format
Where are you uploading your video to? Optimally, Facebook & Instagram has said that Square Videos work the best and we agree.
When we used to do Landscape videos, we noticed a consumer shift to square videos. Not only does Square Videos occupy more real estate (more space in the timeline), results have proven that Square Videos have CHEAPER CTR (Click-Through Rates)! With Landscape Videos, users would immediately assume that it is an advert and scroll right past it since most user-generated contents are in square format.
Of course, this goes along with the fundamentals of a good, properly formatted Video: High-Quality, Clear Sound, Music, Transitions, Filters and Subtitles! Do not ignore subtitles, most people view without sound, so your subtitle will help a lot if you have dialogues.
You would want your videos to look amazing on any device model and screen size so that you can reach out to more people. Think mobile-first, so do preview your video on a mobile device and ensure your text is legible and easy to read.
#3 Video Cover is Everything
Your Video Cover determines whether your video is watched or ignored.
“Don’t judge a book by its cover” is a common saying, but very rarely do people stand by it. Would you rather spend time watching a captivating or pixelated Video?
There are HUNDREDS OF VIDEOS available on Facebook, how would your Video stand out? Every one of them is competing for attention. Your video cover has to be compelling enough to hit the play button.
If you want your content to be engaged, it has to be a huge SCROLL-STOPPER.
This could be in the form of bold graphics that stand out and loud text that will spike interest in your viewers.
SCROLL-STOPPER is an element or a content that is so visually captivating that it stops a user from scrolling further.
Some factors to consider would be human faces for emotional connection, adding text for context, and Make your cover attention-grabbing with the best video headline and capture the attention of your audience.
#4 Enticing Video Copy & Headlines
Ever seen a YouTube Video Title that says (NOT A CLICKBAIT!) but it sure does make you click on it?
Once you manage to make them stop scrolling, supplement your video with your copy and your caption, because the caption would be the NEXT thing that they will read.
Your caption could be educational or for entertainment purposes. Provide value and teach them something or tap into trendy topics and memes. Summarise what your video is about to give context so that it will guide your audience to carry on watching the video.
Some power words to consider would be:
Write clever and effective headlines to stand out. You can even make it personal by adding one little word — you.
- Did You Know?
- What is…?
- Review
- Tutorial
- Explained
- Top 5…
- 4 Things You Need to Know About…
#5 Put Advertising Budget Behind It
One mistake that businesses often make would be relying entirely on organic algorithms with their video. While the chances of it COULD happen, it may not be idealistic if you want to see results, fast.
We would recommend putting a budget behind videos and tests to understand which video brings more results.
Remember, Don’t expect immediate results! You would have to make several changes to the variables to ensure that your videos hit your optimal goal:
- 1. Audience in your targeting not watching your video? Make changes to your targeting. Start by tweaking their Interest, Age and Location.
- 2. Your Audience is watching, but they are not clicking into your website or page?
Change your Copy or Creative that directs more action. This is where you test different Captions and Video Covers style.
If the video is not performing well, then it ain’t it. You may want to try another video content. - 3. If your Audience Retention Rate is low (a lot of people are not watching your video till the end), your video might be intriguing enough for them to watch any longer. From here, you can understand how long your audience’s attention span is.
- 4. Try different types of Video Styles and check the Engagement Rate. Slowly increase your budget if you are confident that the video is exactly what your audience expects and wants.
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# 1103STUDIOSTips
Did you know that you can use Video Strategy & Campaigns as part of your Online Marketing effort? When you post your videos on Facebook, you can Retarget them with other campaigns so that your brand will appear more on their Feed.
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Start Converting your Audience to Customers!
So Content Marketers, Start filming and integrate these hacks into your social media marketing strategy!
There are so many types of content to explore. Explainer Video, Brand Story Video, Funny Videos, Educational Video, Testimonial Videos, Demo Videos, Interview Videos etc.
Always remember to drive your audience your website and if your landing page has pixel integrated, you can retarget them with future ads. Once you do, put some budget behind it and convert your audience into your customers!
Written on 11 February 2020. By Ferlyn Koh.
