However, that is the reason why Business Owners are letting their money go to Waste on Facebook.

As Facebook is aware that you have 0 Ads Manager Experience, Facebook ‘eats’ your money despite the lack of direct Results it brings. But this is why you are here — it’s great, the first step is being aware.

Why Boost Post doesn’t work?

• You can’t do testing to determine what works 
• You can’t control how you’re spending your money best
• You can’t see a well-rounded performance and analysis of your Ads
• You can’t control the outcome of the Boosted Post
• You can’t schedule an Ad

You can’t create a custom or a lookalike audience (and this is a very powerful tool!)

Why Facebook Ads Manager?  

Ads Managers may look extremely overwhelming at first glance. Believe me, we all have been there, but it doesn’t look as intimidating as it seems.

How Ads Manager brings revenue to businesses :  

• You can track, optimise and set up all of your ads and campaigns in a single landing page.
• Under each campaign, you get to enjoy the freedom of testing budget, audience options, locations and creatives!
• Create tracking pixels for your website to retarget website visitors that visited your website (Since you are reading this, look out for our ads on Facebook soon).
• Analyse your audience through audience insights.
• Select ad placement (such as Facebook Feed, Instagram Feed, Instagram Explore, Facebook Video Feed, Facebook Right Columns etc.). 

If used correctly AND accurately, you get to market your products and services to the people you choose through targeting. Whether it’s a Restaurant, Car Dealership or Service-related industry, the Facebook algorithm of precise targeting can greatly reduce costs per leads! That is because you specifically targeted audiences that are interested in your product and services.

1. First, click and bookmark this link, it’ll show your Ads Manager Account.
   
2. Download the Ads Manager App to manage your Facebook ads on the go.
3. Familiarise yourself with the interface of Ads Manager. We have pointed out the important aspects of Ad Manager that you will use frequently.
4. To create an ad, simply press the green ‘Create’ button to get started!
5. Ad Formats matter. Would it be Video, Image, Carousel or Lead Generation ads? You may also use an existing post on your Business Page. This also depends on the objective of your campaign.

Important Features

1. Campaigns Overview
2. Ad Sets Overview
3. Ads Overview
4. Columns
5. Campaign Breakdown
6. Total Ad Spend

# 1103STUDIOSTips

When you realise that your ads aren’t working, you would want to make amendments to the ad. However, many advertisers made this mistake of editing the ad directly. Instead, turn it off and create another ad under the same ad set.

Next, change one factor of the ad, either the creative or the copy. If you change more than one factor, you would not be able to know which is working. 

Then name the ad differently and check-in 3 days later. you will have more accurate reporting to determine if the ad is improving.

It’s in Your Hands Now

We cannot emphasise how important the endless targeting options available on Ads Manager. It gives you more control of WHO will see your ads and HOW you pay for it. That means you’re literally optimising every dollars and cent you have. 

For now, Facebook Ads Manager is ultimately the best Advertising tool on Social Media. Get familiar with promoted posts and say goodbye to Boost Post! 

We’re hoping that by the time you are reading this, you would already have a Social Media page and account dedicated for your Business.

If you haven’t, you might want to do it RIGHT NOW.

That’s because Singaporeans are HUGE Social Media users. We’re talking an average usage of AT LEAST 2 HOURS, per day.

The very ONE reason why you should be marketing on Social Media is simple — Your Customers are on Social Media. You would want to be there where your potential customers are. If you are a Small Business, it is especially important and a good opportunity to reach a diverse Online Audience.

Of the Internet Users in Singapore:

• 89% searched Online for a Product or Services
• 73% purchased Product or Services Online
• 54% made Online Purchases via a Mobile Device
• 1 in 4 users are following Brands on Social Media which they Might make a Purchase

(Hootsuite data)

And It’s proven. It increases Brand Engagement and Recognition and eventually, Increases Sales as well. The reason is simple — Consumers use Social Media platforms to research or find products to buy.

The crazy thing: Consumers in Singapore Has Spent $999 Million on Fashion and Beauty and $647 Million on Food and Personal Care IN SINGAPORE. That’s literally HOW MUCH is spent on E-Commerce, and online sales are exploding continuously. Of course, this also means that competitions are tough.

At 1103 STUDIOS, we talked a lot about getting an online presence for your business to gain a competitive edge. Many prospects pose similar inquiries about Digital Marketing. Here, we answer some of the Frequently Asked Questions to understand more about Social Media Marketing! Read on to find out more

The short answer is Yes.

Digital Marketing is the use of digital channels, platforms and marketing strategy to connect with consumers online. Digital Marketing consists of: Email Marketing, Social Media Marketing, Search Engine Optimization (SEO) and basically any form of Marketing that exists online.

Basically, Social Media Marketing is just one aspect of Digital Marketing.

The major Social Media platforms are:

• Facebook
• Instagram
• Twitter
• Youtube
• LinkedIn
• Pinterest

Managers and content marketers connect with audiences through the use of these platforms to build brand, drive traffic to a landing page and increase sales.

To manage these platforms, many types of content and digital media are published to engage with the audiences. This could be in the form of:

– videos

– Graphics

– Blog Posts

– Infographics

– Ebooks and more!

If you have a specific message to send across to a set of audience, this is where Social Media Advertising comes into. Social Media Advertising is really, really powerful. We are saying this because you are reaching audiences who have similar Behaviour, Demographics and Interests as your Current Customer Lists.

For a Starter, Instagram and Facebook advertising are common and easiest to set up. Through Facebook ads, you can pay for Videos, Images and even traffic to websites! The possibility is endless, so do spend some time navigating through the Ads Manager.

Ultimately, Social Media Marketing should promote your brand and services. This can be through the usage of digital media, content and campaigns. Don’t forget to communicate with your customers on social platforms!

Whether it’s high-ticket sales or day-to-day products, leads are important to generate business growth.

The Social Media landscape has changed so rapidly that it is now relatively easier and better to get prospects, as compared to the old-school telemarketing and street marketing.

The best part? Lead Generation through Social Media can bring you High-quality Leads, lower cost and time. So yes, you can definitely use Social Media to get Leads, but how do you go about it?

Here are some of our best ways to provide quality leads for your sales team:

• 1. Take advantage of your existing clients’ information and identify and research more their behaviour. You can discover their demographics, favourite hobbies, locations where they live etc.! This will guide you to target a similar audience with your ads.
• 2. Remember to provide value to prospect. This can be in the form of gated content such as sharing an external link to your website or signing up for newsletters to gain access to your valuable content.
  <br/ >Be kind and offer something Free. People who use your free products will already have a relationship with your brand, which acts as a ‘soft opening’ to warm up your cold leads. Doing so can gather detailed information about the prospects which your sales team can follow up with.

Facebook has a specialised ad format that helps you to generate leads. All it takes is just a few taps for the prospects to enter their information. It is extremely effective when done right!

“

# 1103STUDIOSTips

When asking for information, do not request for too much, you will scare the user away! Be concise and straight to the point. You would want to minimise their time to enter the fields as much as possible.

Minimal Fields Required

Ensure that you have sufficient information you need to contact them. You can ask for detailed information later when you meet them face-to-face.

”

Generating Leads from Social Media is quick and easy, but remember to provide value or an irresistible offer that entices your consumers.

Ah, we love prospects and clients that care about the numbers instead of the journey.

We definitely agree that results matter. After all, what is the point of putting so much budget behind it if we do not see any increase in ROI right?

BUT be prepared to see a slow (but steady) increase over time. ROI would not come right crashing into your face immediately, if that is what you are expecting. Imagine a New Brand placing Foreign Products right in front of you, will you make a purchase immediately?

You need time to test your content and optimise your ads accordingly. Let your consumers get to know you and build trust. If you want to see faster results, invest in advertisements. Nothing works better and easier than Facebook and Instagram Ads.

Ideally, though, we would say that it will take six to twelve months to see results. Six months is an ideal testing period to determine which content is working and which is not, so that is where your results will start pumping in. Keep the traffic to your business page steady so that it will increase overtime and build brand reputation. Over time when consumers trust your brand, you will then see an increase in conversation.

Keep in mind that Social Media Marketing is a long-term strategy. Set your expectations straight with clear and consistent strategy. It will NOT happen overnight, but it WILL happen.

Just like how you would create a Digital Marketing Plan, you would have to create one for your Social Media platforms. Before you get started with your content, there are several things to recognise before executing your strategy.

STRATEGISE

• 1. Identify what is your objective and goals. You do not want to send out a mixed and unaligned message to your audience.
• 2. Know your Target Audience. Just knowing your target audience can already determine the tone, language, type of graphics and videos to put out.
  Being everywhere is great. Not being consistent? Not so great.
• 3. If you want to be on TikTok and WeChat as well, there could be a possibility of a mismatched message that you are sending out. Pick a Few Platforms that you know your Target Audience, you would know which platform they are using.
• 4. After identifying your audience, you then can easily decide what kind of content strategy you would want to put out. Educational, Entertainment, Testimonial, Reviews, Product Release, Location are some of the best content strategies to put out.

PUBLISHING

Let’s be honest, manual postings are taxing, repetitive and inefficient.

Invest in Marketing Automation tools to make your process easier. There are tons of Social Media scheduling tools out there, such as Later, Loomly, Hootsuite, Buffer and Sprout Social (our pick!). They provide a Calendar for you so that you can see everything at a glance. Look out for the plans to see which tools suit your Business goals the best.

COMMUNITY ENGAGEMENT

Social Media MEANS being SOCIAL, and that is one key point that many business owners neglect. Monitor conversations and understand your content’s performance. Listen to your audience, are they providing feedback about your service and product? Respond to their Feedback and engage with your consumers!

Consumers will become more receptive if your brand becomes more receptive. That will make an authentic connection so that you can know your audience in a more personal way.

ANALYSIS

To put it simply: Strategise – Publishing – Community Engagement – Analysis should be part of your Social Media Strategy.

Analyse your Post Reach, Engagement and Sales on Social Media to see if what you are putting out is relating to your audience. Are you seeing growth month to month? Check your Brand’s hashtag, or even use Social Media analytics tool.

Some of the Social Media scheduling tools include cross-channel reports so you can look across all platforms at a glance. Gain customers insight by generating reports and analysing it.

If nobody is interacting with your posts, It simply means that your content is not resonating with your audience. But why should you still continue to do so?

STRATEGISE

• 1. Identify what is your objective and goals. You do not want to send out a mixed and unaligned message to your audience.
• 2. Know your Target Audience. Just knowing your target audience can already determine the tone, language, type of graphics and videos to put out.
  Being everywhere is great. Not being consistent? Not so great.
• 3. If you want to be on TikTok and WeChat as well, there could be a possibility of a mismatched message that you are sending out. Pick a Few Platforms that you know your Target Audience, you would know which platform they are using.
• 4. After identifying your audience, you then can easily decide what kind of content strategy you would want to put out. Educational, Entertainment, Testimonial, Reviews, Product Release, Location are some of the best content strategies to put out.

PUBLISHING

Let’s be honest, manual postings are taxing, repetitive and inefficient.

Invest in Marketing Automation tools to make your process easier. There are tons of Social Media scheduling tools out there, such as Later, Loomly, Hootsuite, Buffer and Sprout Social (our pick!). They provide a Calendar for you so that you can see everything at a glance. Look out for the plans to see which tools suit your Business goals the best.

COMMUNITY ENGAGEMENT

Social Media MEANS being SOCIAL, and that is one key point that many business owners neglect. Monitor conversations and understand your content’s performance. Listen to your audience, are they providing feedback about your service and product? Respond to their Feedback and engage with your consumers!

Consumers will become more receptive if your brand becomes more receptive. That will make an authentic connection so that you can know your audience in a more personal way.

ANALYSIS

Some of the Social Media scheduling tools include cross-channel reports so you can look across all platforms at a glance. Gain customers insight by generating reports and analysing it.

Analyse your Post Reach, Engagement and Sales on Social Media to see if what you are putting out is relating to your audience. Are you seeing growth month to month? Check your Brand’s hashtag, or even use Social Media analytics tool.

To put it simply: Strategise – Publishing – Community Engagement – Analysis should be part of your Social Media Strategy.

Picture this: Business A & Competitor B has a Business Page with the same amount of followers and reputation. If you observed that Competitor B posts more frequently, it shows that they are functioning, live and up and running. Business A just gave Competitor B a Competitive Edge.

So how should you ensure that your content and post is engaging? If no one is engaging with your post, it does not mean that you should STOP. Take a step back and analyse your posts. Are you answering what your consumers want to know?

Post compelling content that adds value for the target audience. Your content is for nobody if you are not providing value.

One way to track topics that are completely FREE would be Google Trends. Just type in a keyword and you can see what people are searching for!

Remember, your content is providing consumers an opportunity to convert. Put out relevant content, you will even see an increase in the Search Engine Rankings as well.

If you’re ready, start immediately.
Online Marketing and Social Media Management is not as daunting and confusing as it looks. In fact, it should be easy, efficient and cost-effective. Start including Social Media Marketing into your DIgital Marketing Strategy and watch the numbers grow steadily.

Written on 17 February 2020. By Ferlyn Koh.

Keep in mind that results do not come immediately. Conversion comes from conversations that count. Keep posting and investing and convert your audience to customers!

Goal: To educate Business Owners that Video Marketing is essential when it comes to Social Media

Headline: What is the best video marketing strategy for social media?

Description: Dive down into our top 5 secrets hacks on how we make Viral Videos on Social Media to generate traffic and sales. Get started with the best video marketing strategy, right here.

Irresistible hook: Best of all, videos give your Business a good Return of Investment.

Aside from your Traditional Marketing Strategy and your usual Email Marketing, what else is part of your Digital Marketing Strategy?

If Video Marketing is not part of it, you’re missing out on HUGE OPPORTUNITIES, and if you already are, keep reading. We’ll let you in on our secret hacks of making Videos, Viral.

To put it simply, Videos are rich content and they help to stimulate your consumers’ visual and hearing senses. It captures attention quickly on various Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube and Pinterest. Since people use social media primarily on mobile phones, many of these online videos are optimised for mobile devices to increase visibility.

Video Marketing is a good way to convince people in the business of its value. Apart from Social Media, videos also rank well on search engines, which will drive more people to your website. Best of all, videos give your Business a good Return of Investment.

Research & Marketers have seen that:

• Users are spending 88% more time on a Website that has a Video
• 64% of Consumers are more likely to buy your product after watching a Video about it
• Facebook Videos garner up to 8 Billion views per day
  By 2022, 79% of the world’s mobile data traffic will ultimately be Videos

These statistics simply mean that your customers LOVE Videos. So if you’re not using Videos as a Marketing Tool, you are missing out on reaching a vast majority of potential Leads and Customers.

When customers remember what your videos were trying to tell them, they will also remember YOUR BRAND. Often so, brands make videos aligned with their brand strategy (such as fonts and colours) so that when consumers recall, they can remember your brand.

If you are finally convinced about Video Marketing, Great. The purpose of making Videos is to have an Audience to watch it, because what is the point of putting in so much budget and effort behind our Videos if no one watches it?

Getting a Video to go Viral isn’t 100% guaranteed either. If it’s that easy, every video on the internet would have been viral. Disclaimer: We have to be completely honest here, not all of our videos are viral, but we did a fair amount of videos and split tests to know WHAT increases the chance of making a Viral Video.

Ready to learn our 5 Secret Hacks of Viral Video Marketing?

Clients be like: “Where is my product? Can you make my product pop up more? Can you make my product exist in every frame? Can you make my logo bigger?”

Well, stop selling your products and instead, tell a Story.

Storytelling has existed for centuries. Humans crave to understand the pattern of life and everyone relates to stories. When you use stories, you can connect with people emotionally and pull them along.

Do you remember that one Thai advertisement that made you shed a tear? That’s because the video evokes emotions from you: Sadness, Anger, Happiness, Nostalgia.

If you have noticed, most of Singapore’s advertisements are nostalgic that involve Family. No doubt in Singapore (or Asia culture, in general) we value filial piety, so video content mostly goes around relatable topics that hit home.

When you make the audience feel invested in your story, they will be more willing to listen and understand your products and services. The emotional connection matters. Be careful though, make sure your video has a focus so that the message it gives is straightforward and easy to understand.

Brand Story Video works. If you have an underdog or a superhero story about going through tough times and making out of it, people get inspired and touched.

Where are you uploading your video to? Optimally, Facebook & Instagram has said that Square Videos work the best and we agree.

When we used to do Landscape videos, we noticed a consumer shift to square videos. Not only does Square Videos occupy more real estate (more space in the timeline), results have proven that Square Videos have CHEAPER CTR (Click-Through Rates)! With Landscape Videos, users would immediately assume that it is an advert and scroll right past it since most user-generated contents are in square format.

Of course, this goes along with the fundamentals of a good, properly formatted Video: High-Quality, Clear Sound, Music, Transitions, Filters and Subtitles! Do not ignore subtitles, most people view without sound, so your subtitle will help a lot if you have dialogues.

You would want your videos to look amazing on any device model and screen size so that you can reach out to more people. Think mobile-first, so do preview your video on a mobile device and ensure your text is legible and easy to read.

Your Video Cover determines whether your video is watched or ignored.

“Don’t judge a book by its cover” is a common saying, but very rarely do people stand by it. Would you rather spend time watching a captivating or pixelated Video?

There are HUNDREDS OF VIDEOS available on Facebook, how would your Video stand out? Every one of them is competing for attention. Your video cover has to be compelling enough to hit the play button.

If you want your content to be engaged, it has to be a huge SCROLL-STOPPER.

This could be in the form of bold graphics that stand out and loud text that will spike interest in your viewers.

SCROLL-STOPPER is an element or a content that is so visually captivating that it stops a user from scrolling further.

Some factors to consider would be human faces for emotional connection, adding text for context, and Make your cover attention-grabbing with the best video headline and capture the attention of your audience.

Ever seen a YouTube Video Title that says (NOT A CLICKBAIT!) but it sure does make you click on it?

Once you manage to make them stop scrolling, supplement your video with your copy and your caption, because the caption would be the NEXT thing that they will read.

Your caption could be educational or for entertainment purposes. Provide value and teach them something or tap into trendy topics and memes. Summarise what your video is about to give context so that it will guide your audience to carry on watching the video.

Some power words to consider would be:

Write clever and effective headlines to stand out. You can even make it personal by adding one little word — you.

• Did You Know?
• What is…?
• Review
• Tutorial
• Explained
• Top 5…
• 4 Things You Need to Know About…

One mistake that businesses often make would be relying entirely on organic algorithms with their video. While the chances of it COULD happen, it may not be idealistic if you want to see results, fast.

We would recommend putting a budget behind videos and tests to understand which video brings more results.

Remember, Don’t expect immediate results! You would have to make several changes to the variables to ensure that your videos hit your optimal goal:

• 1. Audience in your targeting not watching your video? Make changes to your targeting. Start by tweaking their Interest, Age and Location.
• 2. Your Audience is watching, but they are not clicking into your website or page?
  Change your Copy or Creative that directs more action. This is where you test different Captions and Video Covers style.
  If the video is not performing well, then it ain’t it. You may want to try another video content.
• 3. If your Audience Retention Rate is low (a lot of people are not watching your video till the end), your video might be intriguing enough for them to watch any longer. From here, you can understand how long your audience’s attention span is.
• 4. Try different types of Video Styles and check the Engagement Rate. Slowly increase your budget if you are confident that the video is exactly what your audience expects and wants.

“

# 1103STUDIOSTips

Did you know that you can use Video Strategy & Campaigns as part of your Online Marketing effort? When you post your videos on Facebook, you can Retarget them with other campaigns so that your brand will appear more on their Feed.

”

Start Converting your Audience to Customers!

So Content Marketers, Start filming and integrate these hacks into your social media marketing strategy!

There are so many types of content to explore. Explainer Video, Brand Story Video, Funny Videos, Educational Video, Testimonial Videos, Demo Videos, Interview Videos etc.

Always remember to drive your audience your website and if your landing page has pixel integrated, you can retarget them with future ads. Once you do, put some budget behind it and convert your audience into your customers!

Written on 11 February 2020. By Ferlyn Koh.

Goal: To educate Business Owners that nice Instagram photos do not necessarily bring direct results, hence content strategy is important

Description: Discover why Pretty Instagram Photos are no longer enough to grow your Brand and Instagram Page. Free Content & Tips on how to improve your Instagram Business so the content that you generated will not go to waste.

Irresistible hook: FREE Essential Content Strategy Tips. Here are some tested and proven Content Strategy Tips so that your Content creation effort will not go to waste!

Imagine: You managed to book a famous Food Photographer in Town for your Seasonal Menu; or hired the best Lifestyle photographer to shoot a pictorial of your Latest Collection.

According to The Atlantic, Fast-rising Social Media Influencers are rejecting curated feed for a Messier, unfiltered Feed.

People are becoming more transparent. We are talking about writing longer captions, sharing how to make more money and how they do their Business. Your audience are no longer interested in seeing a 30-seconds long promotion advertisement of your New Menu.

They want to know beyond your product. Like what goes into YOUR Food and the Story behind it.

It is not the Consumers Fault. Where Instagram used to be just a visual feed of filtered and edited photos, the platform has now evolved into Stories, IGTV, Gifs & Videos.

All for a single purpose: to fight for the attention of the audience.

Do not be mistaken. We’re not saying that having ugly, blurry Instagram photos will generate growth for your Business. We’re saying that Nice photos are important, but they’re not as important as a Content Strategy.

Good Brands don’t just post usable content whatever and whenever they like. Brands create a Strategy to drive results and attract the Right Target Audience. A right strategy would consider the Customer Journey and that will eventually lead them to become an advocate of your product.

For Brands to have a cutting edge, they now share memes, close-ups or relatable cat videos that is a ‘mood’. (Yes, Meme Marketing is a term now.)

✓ Planning and management of media that you Create and Own
✓ Part of your marketing plan that shows who you are and what your business is about.
✓Shows what value you bring to your community and industry.
✓Getting the right content, the right people in the right place at the right time (& you won’t get the perfect formula on the first try!)

If you are new to Content Marketing, you are fine. Here are some tested and proven Content Strategy Tips so that your Content creation effort will not go to waste!

1. Define Your Audience

We cannot emphasise how important it is to KNOW your TARGET AUDIENCE. Who are you selling to? The greatest mistake that Business Owners always say would be: “I’m Selling to Everyone”.

Scenario:

Who’s drinking your Brown Sugar Bubble Tea?

It’s not just Students. It’s the 16-year-olds studying for O Levels who just wanted a quick guilty pleasure. The 14 to 16-year-olds stay just 5 minutes away from your shop. It’s the students from a specific school.

Learn about the lifestyle of your Target Audience. Then find a gap and fit right into their lifestyle.

2. Identify your Goal

If you’re working with a team of creative and copywriters, set up a Goal and Vision so that everyone work towards it.

Importantly, ensure that your goal is aligned with your Branding and Business goals. KPIs are not the most important measurement but they are one of the factors to analyse if your business is growing.

3. SEO Tool & Keyword Research

Your Content is useless if no one wants to know about it.

To put in simply, study how to improve your content so that it’ll appear relevant on Google. Look for tools (psst, we use Semrush!) to gather insights about what your researched audience cares about.

SEO Tool does not help only if they know your brand. For instance, they could be researching something and your content appears!

THAT is how your Brand will be known.

4. Analyse your Competitors

By now, you would already have an understanding of who is your closest competitors. Understand and track how your competitors tackle content and bring value to their customers.

Look at how their content is performing and analyse if their audience is similar to what you are targeting. Find a gap and that is where your content should be.

5. Decide Which Social Media Platforms

We talked about Instagram here but there are tons of other Social Media platforms to touch base on. However, that also depends on your audience.

If you’re a B2B business, LinkedIn is a huge platform you don’t want to miss. If you have a catalogue or your product, Instagram would be perfect. Facebook is pretty much for everyone, so we would recommend getting on Facebook first!

6. Create a Content Calendar

The last thing you would want to do is to mess up the production of your content. Ensure that you have created the first two months worth of content in a proper calendar (Google Calendar works!) so that your entire team can get down to it.

“

# 1103STUDIOSTips

As much as Content sells, posting three times a day and every day is not necessary. It may be overwhelming for your audience and they may have content fatigue! That will take you a quick trip down to an opposite effect of unfollowers and you don’t want that. Take it easy.

We would recommend a high-quality content of 3 – 4 times per week. When things get smoother, you may increase the frequency of your content. ”

Quality over Quantity. You know the rules.

7. Be Consistent with your Content

Content Creation is fun. It’s putting your ideas into visual or written content! This can be in the form of blog posts, videos and photos.

Remember to be extra mindful of the User Experience! This is to ensure that you can captivate your audience and ensure that your content resonates with them. In other words, make sure your content is well-designed to capture their attention.

Some examples would be:

• If your graphics have texts, make sure that it has structure so that it’ll be easy to read. Organise your content so that it’ll look pleasant on your audience’s eyes.
• If you’re using photos with natural lighting, take note of the visibility of your product.

CONSISTENCY IS KEY. A pleasant Instagram Feed would urge your Audience to tap the Blue Button & Follow your Brand!

Content Strategists // Content Creator, Start Creating!

Content Marketing would ONLY be effective with a Plan.

A good Content Marketing Strategy can deliver REAL results and drive Business Growth. Finding an accurate Target Audience may be time-consuming but once you do, everything will fall in place with proper planning. Start planning your very own Content Marketing Strategy now!

Without Content Strategy, Content is just stuff, and the world has enough stuff.

Written on 21 January 2020. By Ferlyn Koh.

Stop selling, promoting and pitching.

Instead, reflect on what you want your customer to know about why you are building what you are building.

Tell them everything. Write it down.

Start with how you got to this stage of your business and how your business journey has equipped you with what it takes to help them.

Tell your customers how your business is going to help them and why it truly matters that you help them.

Then show them how their lives will transform because of what you created.