We understand that offline marketing such as print advertising still holds an important part of your overall marketing strategy and allows you to penetrate other markets that you potentially couldn’t online.
Whether that may be through local newspaper advertisements, or handing out leaflets on the high street… These strategies, although may not be as cost-effective as online advertisement are still avenues you need to pursue in order to gain as much exposure and brand awareness as possible in your local area.
We at 1103 STUDIOS have revolutionised these traditional offline marketing avenues.
We’ve changed the rules. No longer do offline and online have to compete with each other but can work harmoniously and in sync with one another and become one! Making for a far more effective, synergised marketing strategy.
How?
With a Facebook Messenger Chat Bot Scan Code!
What on earth is that you ask?
This is a little code that we stick on your offline advertisement like this (example below) that allow people to scan in Facebook Messenger.
Why Facebook Messenger?
Facebook Messenger has over 1.2 Billion ACTIVE monthly users Worldwide and is the second most used Instant Messaging app behind Whats App.
And 20 BILLION messages are being sent between businesses and customers EACH MONTH!
That’s amazing isn’t it? These numbers are only going to grow. In 2017 Facebook Messenger was the most downloaded app and is officially the fast growing app in existence.
Now, with chat bots, you can advertise to users of this fast-growing and heavily used app!
All your customers have to do is pull their smartphone out, open the Facebook Messenger App, and scan the code on the print advertisement!
Your advertisements come to life with chat bots!
No longer are your print advertisements something that they merely skim through and forget about later. This is a form of advertisement that keeps them with you for longer, and allows you to earn their attention for a prolonged period of time.
Customers can scan your code on their phones and actually INTERACT with your brand. Now your advertisement not only become more memorable, but becomes a far more tangible form of advertisement that people can actively engage with.
Chat bots allow you to have conversations with your customers without any human presence 24/7! Through carefully crafted dialogue, chat bots allow you to build a deep rapport with your customers before they’ve even entered your restaurant/bar. This all can begin from simply scanning one of your offline advertisements.
What about QR codes? Weren’t they a massive flop?
QR codes required the person scanning them to have a certain app downloaded on to their phones – one of which many people didn’t have or were aware of. Messenger is an app that now has over 1.2 Billion ACTIVE users each month, so you can almost guarantee that your customers will have the app on their phones and will be able to scan the messenger code.
Not only is this technology new and exciting, but it’s hard to ignore!
Marketing messages sent via Messenger are often far more receptible than other forms of digital marketing such as email marketing, as your communicating with your customers on a platform that they aren’t used to being marketed to on. However, Messenger is a platform that they are still highly familiar with and use heavily within their day-to-day lives to communicate with their friends, family, and loved ones. Once the users scan the code, you are now able to remarket to them continuously (with their consent) your new offers, events, or promotions you are currently having on this app!
What can I send to my customers through a scan code?
Claim a Voucher
There may have been a time where you have invested in a space in a local newspaper which offered readers of the newspaper a voucher or discount of some sort to entice them to come to the restaurant.
These forms of paper vouchers are:
1) Easy for the customer to misplace or lose
2) Difficult to keep track of how many people have claimed it.
What a Chat Bot scan code does is allow the customer to scan the code in order to receive the voucher which will then be sent instantly to their phones. This way the customer has no way of losing that voucher! Even if they lose their phones, once they get a replacement, the voucher will always be there forever in the Messenger App!
We can then track how many people have claimed the voucher, and ALSO track how many people have visited the restaurant using the voucher. We can put a system in place where the only way to redeem the voucher is through a unique password that only a member of staff will know. That way we can also prevent the customer from using it more than once.
Not only that, but once they have claimed the voucher, the chat bot can then send another message the next day thanking them for their visit and entice them to return with another offer or voucher. This creates a loyal customer. Statistics show that once a person has visited a restaurant twice they are 70% more likely to become a lifelong customer – which is of tremendous value to your restaurant.
Book a table
With a chat bot scan code you can send your customers through to a portal where they can book a table with you instantly online through their smart phones! This can bring them through to an online booking system that you are currently using (such as OpenTable), or give them an option to call you.
Send Menus
If they see anything they like? They can than book a table through the chat bot too!
Are you promoting a new menu, or launching a new restaurant? With the scan code customers will be able to receive pictures of your menus, food, and drink to their phones instantly!
Video Promotion
Have you just invested in a new video promotion and want more people to see it? Your customers can scan your code and be greeted with your video instantly!
Fun Quiz
Customers will be able to scan your code and take part in a fun quiz in which they can win a prize when answering all the questions correctly. This is a new unique way of engaging them and keeping their attention for longer. Instead of giving them a voucher, give them the opportunity to earn it!
Have a conversation
Through Artificial Intelligence and carefully scripted dialogue we are able to create a chat bot that has a conversation with your customers which feels like they are talking to a human. This allows you to build rapport and a relationship with your customers before they’ve even entered the building.
All-in-all Chat Bot Scan Codes are revolutionising the way we advertise your restaurant offline and allows your to stand apart from the competition by combining it with online advertising. Chat Bot Scan Codes can be used as a POWERFUL tool that is proven to drive more customers in to your restaurant and increase the rate of returning customers, while also engaging and building a relationship with your customers in a unique and meaningful way.
