Stop selling, promoting and pitching.
Instead, reflect on what you want your customer to know about why you are building what you are building.
Tell them everything. Write it down.
Start with how you got to this stage of your business and how your business journey has equipped you with what it takes to help them.
Tell your customers how your business is going to help them and why it truly matters that you help them.
Then show them how their lives will transform because of what you created.
Marketing do not have to be about sales, promotions and pitches.
Marketing can be an earnest conversation between two people, a group of people, who sincerely need each other.
